Gourmet Cookie Company
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Using Promotional Gourmet Cookies as Tradeshow Food Gifts
Using Promotional Gourmet Cookies as Trade Show Food Gifts
There are numerous items you can use at a trade show to get attendees in your booth. However, gourmet chocolate chip cookies as trade show food gifts are the perfect draw. Your ability to get people to your booth is much better if you use food gifts rather than printed promotional items. Let’s face it, people love to eat.
Stemming from trade show experience right around mid-morning and late afternoon, I am looking for the booths that have food in them. Gourmet chocolate chip cookies, fresh baked and cello sealed with your custom full color logo on the wrapper will attract potential visitors to your booth, and give them a reason to stick around if you keep them out on the table while you talk. Of course your logo is front and center on the full color wrapper, and when your potential clients refer others to your booth for more cookies, this will give you the opportunity to talk to them about who you are and what you do. You can always give the interested parties promotional material once you have had the chance to talk with them and gauge their interest. The cookies get them to the booth, your product and your ideas are what get them to stay or buy.
Fresh baked cello sealed cookies are one way to attract customer at your trade show booth, but these same gourmet cookies can be used for multiple types of events. Another idea would be to take a stack of chocolate chip cookies and include them in a striped bag with matching bow. Of course you should also have your own full color label on the front of these bags to keep your company top of mind. They can be used to give to your better clients that come by the booth, instead of the individually wrapped cookies. These gift bags can also be great for getting past the gate keeper on sales calls, gift baskets, customer appreciation gifts and more. There are very few promotional cookie companies out there, so finding one through your local corporate gift distributor will be where you will find one. Then all you need to do is decide how you want to fill your bag, choose your bag color and matching bow and give them your custom 4 color art so they can put together an awesome presentation for you to give out.
About the Author
Najla Furgason founded Creative Expressions of Tampa Bay, Inc in 1995. What started out as a brick and mortar gift shop has turned in to a network of 10 niche web shoppes featuring high-end decorated corporate gifts, chocolates and other food related items, under the DBA of CEShoppes. CEShoppes is a women owned business and is a certified member of WBENC. Najla has served two separate terms on the Board of Directors for the Promotional Products Association of Florida, one term as an advisory board member for the ASI Show! In 2008, Creative Expressions of Tampa Bay, Inc., dba CEShoppes was named one of the top 500 emerging businesses in America by Diversity Business.com
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